About Us
Our Roots Run Deep:
Certified Expertise, Family Values
Aurora Arbor Care is more than just a tree service; it’s a family passion rooted in the beauty and integrity of Southwest Florida. Our founder, Richard Peña, is a Certified Arborist who brings a deep-seated love for family, Florida nature, and this community to every job.
EXPERTISE & COMMITMENT
Richard’s strong roots in the SWFL community, coupled with his love for family and nature, ensure that we treat every job with personal care. We value open communication and transparency, ensuring you are fully informed and that we listen to your specific requirements to deliver results that exceed your expectations.
THE SLOGAN
Our slogan, ‘Bringing the light into tree work,’ embodies our dedication to innovation, professionalism, and passion for the environmental well-being of your landscape. We are proud to be a local, family-owned business that is fully licensed and insured.
MEET OUR FOUNDER
Richard Peña
As a Certified Arborist with deep roots in Sarasota/Manatee, Richard brings a lifelong passion for nature and family to every project. You’ll find him on-site early every morning, leading with a positive attitude and hands-on dedication. Whether he is moving the Bobcat, setting up the crane, or overseeing complex job sites, Richard ensures every task is executed with precision. He takes immense pride in his professionalism and makes it a priority to communicate clearly with both clients and neighbors to ensure a seamless experience.
The Certified Arborist Advantage
Why Does Certification Matter? Hiring a Certified Arborist means you are trusting your property to a professional who has reached the highest level of knowledge in the art and science of tree care. Unlike standard tree cutters, a Certified Arborist has passed comprehensive examinations covering tree biology, diagnosis, safe work practices, and soil management.
When you choose Aurora Arbor Care, you are benefiting from:
Expert Diagnosis: We don’t just cut; we identify the root cause of tree stress or disease.
Property Protection: Our knowledge of physics and advanced rigging ensures your home and landscape remain undamaged.
Long-Term Value: Proper pruning prevents future structural failure, saving you money on removals down the road.
Ethical Care: We follow industry-standard (ANSI A300) pruning techniques—meaning no “topping” or harmful practices that shorten a tree’s life.